TOW #9: Thingloss

Shark tank: Thingloss

https://www.youtube.com/watch?v=zV1hYfuwl-E

April Morris invented a lip gloss that is meant to help women lose weight. In a press for time, she uses an anecdote to explain how the product has helped her personally lose about 30 pounds. Her anecdote provided the sharks with a personal example of how the product has benefitted her to better persuade them to help her spread her company and bring in more money. The sharks could see first hand from an expert of the product of the lip gloss’ benefit. Morris also gave the sharks each a lip gloss to try and smell to show them the product for themselves so they can see the product rather than play mind games with themselves.

In an attempt to target women who want to lose weight, Morris provides posters of how body weight has decreased using before and after visuals of different women. Using the visual helps her show evidence appealing to logos as well as making her woman audience feel as though they can lose weight with this easy step.

Morris also does something really important when giving a persuasive speech: portrays confidence. During her small lecture, she is standing tall, speaking loudly, and shows no fear when interrogated about her product. She came prepared with all the answers to the questions which made the sharks trust she knew what she was talking about, as well as really had motivation to push for her product to succeed more than it was already.

The purpose of her product is to help women lose weight in an easy practical way. She addresses how she herself uses the product and raised children on her own and it became hard to worry about her own body and not her children’s. Using the lip gloss, she is able to provide for her kids health and help herself with her own without trying as hard.