Shark tank: Grinds Coffee Pouches
Pat and Matt are two young entrepreneurs who invented Grinds which is a company that produces an energy booster with coffee packets that provides a healthy alternative to tobacco, has healthy nutrients, and better for you than coffee. They went on Shark Tank with hopes of getting money to help them distribute their product more quickly and efficiently.
Because their audience was the Sharks, they had to come prepared and have a confident tone. Though a confident tone can make one seem cocky, they withheld from such an impression and even proved what they were saying was true by giving the Sharks a test of their product. Giving them a first hand example gave them credibility because the Sharks could see their product worse ultimately boosting the audience trust in the entrepreneurs. They also appealed to the Shark’s logic utilizing the idea of logos and brought facts and numbers to the table. In a scenario like this, they have to use more logos than any other appeal because the Sharks are basing their deals off of the numbers and both Pat and Matt used statistics to attempt to persuade the Sharks to make a deal with them. In the end, the impression they made worked because they got two deals to choose from from the Sharks.
I believe appealing to ethos and logos as well as having a confident tone, the entrepreneurs were able to prove their product to be successful and get a deal with the Sharks with potential ease. They proved examples of when their product would be used hoping to relate to their audience and even though one Shark was out because she couldn’t relate the other Sharks could. I think they proved their point and achieved their goal well.
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